case: SOUNDS LIKE GOLD
Long-time friends, musicians and creative collaborators, Erlend and Espen have been part of our journey for a long time. Through SLG, they have together with some of the music industries strongest voices built one of Norway’s most distinctive independent companies, driven by instinct, culture and a strong point of view. More to come later.
We worked with Sounds Like Gold to build the foundation for a new challenger in the market. From developing the name to defining the strategic direction, identity and positioning, the work focused on creating a brand with a clear point of view and a distinctive presence.
The result was a sharper platform for how SLG should show up, communicate and compete, giving the brand the confidence and consistency needed to challenge established players. Most of the the work was done at ANTI Hamar and shout out to Balder Dysthe who worked with us on the project. Kurated by is continuing the journey with SLG.
