case: FOGIA

Building brand relevance alongside cultural conversations.

The launch of a new interpretation of Briskeby’s iconic song “Propaganda,” created as a co-lab between Briskeby and Stig Brenner, became the centrepiece of an experience connecting product, artists and gallery in a way that created an authentic, community-driven brand moment.

The title could hardly have been more fitting. The song opens with the line, “This is propaganda…” a phrase that gave the project an additional layer of meaning. It became both a musical reference for those who already knew the song and a self-aware comment on the nature of advertising itself. The project was, quite literally, promoting the Bollo chair, but it did so by turning that act of promotion into part of the concept.

Rather than placing the product around culture, the idea was to place it inside a cultural experience.

THE CULTURAL MOMENT

Acclaimed music photographer Stian Andersen joined forces with Kurated by’s Kjetil Wold to create a brand-meets-art exhibition at Galleri Fineart in central Oslo. Together, they developed a visual interpretation of the song through a series of photographs, ready-mades and graphic merchandise.

The Bollo chair became part of the exhibition rather than a conventional product display. Over the opening night and the following four weeks, visitors were invited to experience the artwork, discuss the concept and encounter the chair in a context that felt natural rather than imposed.

The result was a cultural moment where music, art, product and real-life experience came together. Instead of competing for attention, the brand became part of the conversation, creating a more credible and valuable form of exposure.

Get Physical. Discover a selection of limited-edition pieces created through our collaborations.

Many Kurated by projects result in something tangible: signed prints, art objects, books and one-off collector’s pieces that extend the life of the original idea.

A selection of signed photographic prints and ready-made installations from the Propaganda exhibition is available to acquire.

Each piece was created as part of the original exhibition and represents a physical fragment of the collaboration between music, art and design. Available works include signed images printed on photographic paper, as well as unique objects and installations developed specifically for the show.

As several pieces are one-offs or produced in very limited numbers, availability is limited. Please contact Kurated by for details, prices and information about the individual works.

Stian Andersen.

A perfect fit. As a collaborator, friend and acclaimed photographer from the music scene, Stian was the obvious choice for this project. We had already worked together on projects involving Briskeby, and throughout his career he has followed legendary acts including Turboneger, A-ha and Witch Club Satan—both on tour and behind the scenes.

With more than 30 years of experience, several published books and exhibitions built from a remarkable photographic archive, Stian brought the perspective, credibility and cultural insight the project needed.

PROPAGANDA AS PROPAGANDA

The exhibition draws its inspiration from the aesthetics of political campaigns, mass media, and popular culture, the project examines how messages are constructed, distributed, and accepted as truth.

The visual identity extends the project’s central theme through a bold and reductive design language inspired by protest graphics, propaganda posters, and editorial typography. Strong colour contrasts, direct messaging, and deliberately confrontational compositions create a visual system that reflects the persuasive power of propaganda itself. A big shout out to Fredrik Melby for co producing the visuals with us.

By translating a song into a spatial and visual experience, Propaganda becomes both an exhibition and a commentary on the forces that shape public opinion and collective memory.